More than four out of five Buyers want accurate negotiated hotel rates displayed in the GDS, searchable hotels for receiving and negotiating RFPs and to learn about hotel rates and amenities secured by other companies.
However, while there is a huge interest in the features and benefits management technology can bring to a meetings and events program, only one non-consolidated buyer reports currently using such technology.
ALEXANDRIA, VA – July 23, 2015 – One-half of Travel Buyers currently have or are in the process of creating a consolidated meetings, events and/or travel program, according to new research from the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA).
This marks a 14 percent growth in adoption over the past five years including a 28 percent increase in completed consolidation.
Improving visibility and transparency of meetings, events and/or travel costs is the most cited driver and goal for consolidating individual programs, and nearly four out of five buyers feel their company has been successful in this area.
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“Popular goals and drivers for fully-consolidated programs include better leveraging and maximizing spend, obtaining better negotiated rates and dynamic pricing, and increasing efficiencies and improving service for stakeholders,” said Joseph Bates, GBTA Foundation vice president of research.
“Four in five travel buyers find all facets of consolidated programs appealing, so it’s no surprise they are increasing in popularity.”Technology in Meetings, Events and Travel Programs Even for non-consolidated Buyers, there remains a strong interest in a number of additional features and functionalities when it comes to management technology for their travel programs.
The study, Meetings, Events, and Travel Programs: Consolidation Drivers and Barriers, is available exclusively to GBTA members by clicking here and non-members may purchase the report through the GBTA Foundation by emailing [email protected]
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“It’s clear from this report that those that have achieved consolidation are reaping significant rewards, and that software is core to achieving these outcomes.